UNIQLO

New Release!  Shochiku Kabuki and UNIQLO Project Products Available March 23!

GO TO STORE WOMEN GO TO STORE MEN

GO TO STORE WOMEN GO TO STORE MEN

The Shochiku Kabuki and UNIQLO Project brings a traditional form of Japanese art to the world of international pop culture. Japanese clothing brand UNIQLO is driven by a desire to make the world a better place through clothing. Shochiku Kabuki, a type of traditional Japanese performance art, was added to the UNESCO Intangible Cultural Heritage List in 2005. It originated in the Edo period (1603-1868) and remains popular today. Shochiku Kabuki and UNIQLO both uphold the artistic ideals of truth, excellence and beauty. In their own distinct ways, they offer new cultural ideas from Japan and share them with the world. The Shochiku Kabuki and UNIQLO Project evolved out of a desire to share a traditional Japanese art form and present it to the world through clothing as a form of pop culture. The idea began when UNIQLO and Shochiku Kabuki realized that they both shared the same ideals. Kabuki was originally a form of popular entertainment, while UNIQLO has become widely loved for its clothing. Ennosuke Ichikawa IV will serve as the ambassador of this project, and Shochiku Kabuki and UNIQLO are proud to present it to people throughout the world.  Tadashi Yanai (President, Chairman and CEO of UNIQLO Co., Ltd.)  Junichi Sakomoto (President and CEO of Shochiku Co., Ltd.)

Ennosuke Ichikawa IV  Ichikawa Ennosuke IV is one of Kabuki’s most popular stars. He made his debut in 1983, taking the name Ichikawa Kamejiro II. Succeeding to a higher ranking Kabuki name is not automatic, and in 2012 he was judged worthy of assuming the highly prestigious name of Ennosuke, with the yagō, or acting house name, of Omodaka-ya. Ennosuke performs not only traditional Kabuki; he has also introduced a new category of Kabuki known as ‘Super Kabuki II,’ that has a broad and diverse audience. In addition to Kabuki, Ichikawa Ennosuke IV is a film and television actor.